Where Does Host of the Great British Baking Show, Noel Fielding, Get His Amazing Sweaters??

By Aubrey Coon

11 Jan 2024

I asked the internet and the internet knew. Here's the distilled version – the natural fiber options.

Every time I watch the Great British Baking Show I want to know where the heck Noel Fielding gets his amazing clothes, especially his sweaters. And I just realized that everyone else wants to know too! There’s an entire instagram account devoted to his wardrobe. I was delighted to find some gorgeous merino in the mix. Here are some of the brands making Noel’s cool sweaters.

Wah Wah

This Australian brand is truly niche – turning punk album artwork into wearable art with fine merino wool and unforgettable designs. I want the eye one.

Shop Wah Wah

Alexander McQueen

Inspiring style and patterns? Yes. Emphasis on natural materials? Not really, but you can find a few sweaters that are 100% or natural fiber blends.

Shop Alexander McQueen

Shop past season pieces discounted on YOOX.

Palm Angels

So beautiful, so expensive, a lot of synthetic blends but a few fully natural fiber sweaters. I know it’s completely common but to weave virgin wool with polyamide – I just – it’s like topping a cake with crayon shavings.

Shop Palm Angels

MSGM

Tons of beautiful sweaters in wool and cashmere. Not all, but many! Even a wool bomber jacket, so gorgeous. Go crazy.

Shop MSGM Women’s Knitwear

Shop MSGM Men’s Knitwear

Isabel Benenato

Virgin wool, mohair and silk blends, edgy designs, sophisticated colors, and many options for natural materials. Honestly, I like the men’s line better, especially this wool seamless crew neck – that color!

Shop Isabel Benenato

contact: aubrey@thebestsweater.com